Equal Opportunity Policy

Marketing and Selling Your Home

Planning the Sale

Cal Coast Realty performs a comprehensive pre-inspection of your home to provide advice as to how you can maximize your sales price.  We make suggestions about cost effective preparations you can make to enhance your home for today's buyers.  Don't waste your money on unneeded repairs or upgrades until you learn about the secrets to preparing a home for sale from Cal Coast Realty.  We consult with interior designers and architects on a regular basis so that we can share their expertise with you.  You may wish to have your home staged for a professional presentation to other brokers, agents and your prospective buyers.  Cal Coast Realty can show you the shortcuts to your own staging process.  The pre-inspection also covers the most common repair discrepancies discovered by home inspectors.  You will be better informed and prepared to quickly sell your home for the highest price possible.

Comparative Market Analysis (CMA)

Cal Coast Realty prepares the CMA and we review it with current real estate market trends to determine the precise pricing strategy for your home.  Your personalized marketing plan will include the following methods and media as appropriate and subject to your approval:

Listing Active in Real Estate Market

Cal Coast Realty professionally photographs the best features of your home and edits the digital photos using Adobe Photoshop for optimum presentation quality.  We draft a professional quality description of your home and upload the data directly to the MLS and affiliated internet listing services, in real time.  The Cal Coast Realty "for sale" sign is concurrently installed.  Flyers are designed and produced for display in your home and the lock box is configured and installed to enable secure agent access only when you desire.  A broker caravan open house may be held, if advisable.  At least one public open house event should normally be conducted,  weather and holiday schedule permitting.  Cal Coast Realty broadcasts an email campaign announcing your property on the market to other brokers and agents, advertising your home for sale to active buyers' agents.

Negotiation of Purchase Offers

Cal Coast Realty reviews and compares the purchase offers received to ensure your clear understanding of the terms and conditions.  We negotiate on your behalf to yield the highest value under the best terms available in the marketplace.

Management of Escrow Transaction

Cal Coast Realty proactively manages the transaction from home inspections, loan approvals, contingency clearances, and other significant events leading to the buyer's loan funding and closing of escrow.  We stay personally involved in the transaction, representing your interests and communicating  positively with all parties concerned and you directly, as needed.  We provide 100% qualified broker representation to you throughout the entire transaction.  

Cal Coast Realty Promise and Bond:

You receive full broker representation throughout the process.  This type of personalized service can not be duplicated by the "big box" retail real estate companies who are relegated to mediocre performances with higher commissions because of their "assembly line" mentalities and significant overhead expenses.  Cal Coast Realty doesn't hand you off to an assistant or unlicensed transaction coordinator with whom you're not familiar nor from whom you're professionally represented.  

We are your personal broker or agent and because your business is important to us, we must earn your your trust.  Your positive experience with Cal Coast Realty leads you to recommend us to your family, friends and acquaintances,  which is how our business is sustained.  We must satisfy you first so that you feel confident returning to us for new business and happily referring your family and friends to Cal Coast Realty and Americor Financial.  This business model offers superior service at discount rates only through recurring positive experiences and your continued referrals of our services.  Our referral based commission structure is established as follows:

Information provided by this website should be considered reliable but is not guaranteed.  Cal Coast Realty does not make any warranty or representation concerning properties presented or described herein, including their size, amenities, price or current status.  Not all of the information which has been provided by builders, sellers or other sources and has been personally verified by broker.  Interested parties or persons who are not exclusive clients of Cal Coast Realty are responsible to independently verify the accuracy of the information.  Copyright © 2000-2008 by Cal Coast Realty, all rights reserved.